FVM - Standardize and Improve Existing Visual Displays
Castrol India Ltd.
Industry: Oil & Gas Sector
Location: Silvassa, India.
Visualmitra Transforms Castrol India Ltd. Facility with FVM
Client Overview
Castrol India Ltd. is one of the world’s leading lubricant brands, known for high-performance industrial and automotive solutions. The Silvassa plant plays a crucial role in blending, packaging, and supplying a wide range of lubricants across India and international markets. With a strong focus on operational excellence, safety, and brand consistency, the plant continuously works towards strengthening its workplace systems.Client’s Challenge / Problem Statement
The Silvassa plant aimed to standardize and improve its existing visual displays across key operational areas. Over time, displays had become inconsistent, outdated, or misaligned with evolving internal standards and branding. This created challenges such as:- Lack of uniformity in visual communication
- Non-standard layouts across various departments
- Gaps in displaying information effectively
- Need for stronger alignment with Castrol’s brand identity
- Inefficient visual systems for communication, navigation, and operational workflows
- The client required a scientific, structured approach to upgrade and standardize all visual displays.
Objective of the Project
Castrol Silvassa aimed to:
- Enhance and standardize visual displays across the facility
- Improve clarity and impact of communication boards
- Align all visuals with Castrol’s corporate branding guidelines
- Streamline information flow across departments
- Ensure visuals support operational workflows and safety culture
VisualMitra’s Solution (SPEC Methodology)
S – Survey
VisualMitra conducted a detailed Facility Visual Management (FVM) survey along with the Castrol team. The survey focused on:- Existing visual systems
- Operational workflows
- Department-specific requirements
- Safety, quality, and productivity touchpoints
- Internal branding expectations
P – Proposal
Based on the insights, VisualMitra prepared a comprehensive survey report, including:
- Identify & Recommend the Visuals as per the gaps & scope for Improvement.
- Material specifications for Boards & Fitments.
- Placement suggestions based on functionality
The report was shared with the Castrol team for detailed review and feedback.
E – Execution
After final approval, implementation began in a phased manner, ensuring smooth integration with ongoing operations. Key execution highlights:- Design of visual displays strictly following Visual Management best practices
- Alignment of all visuals with Castrol’s corporate branding guidelines
- Creation of high-quality, durable displays for operational and safety-critical areas
C – Completion
The project was completed with:
- Final walkthrough and quality check
- Alignment review with Castrol team
- Ensuring the entire system meets long-term audit preparedness
Scope of Work Delivered
- Standardized Visual Display Boards
- Process Communication Boards
- Department-wise Information Displays
- Safety & Compliance Visuals
- Branding-Aligned Signages
- Plant Layout & Emergency Plan Layout Enhancements